NEWS RELEASE
Social Media Contact:
William Marsh
MORDEKAI PR
William@MORDEKAI.com
(555) 555-5555
MORDEKAI
Statement Jewelry inspired by power
April 4, 2012 (New York City, New York) - MORDEKAI brings high-end editorial fashion accessories to to the commercial market. The brand inspires consumers to express their attitude through powerful design.
Key Facts:
- Concept-based unisex fashion accessories that become wearable sculpture.
- There are three different collections, "The Queen" "The Chief" "Half-Breed SS 2012" all with their own fashion story that asks "What is power?"
- It's creator, Ken Borochov has gone through extensive training at Fashion Institute of Technology as a designer, and has worked with all of the top fashion houses in the world.
- The jewelry is designed and made in New York City, it is an all American brand.
Quotes:
"I have used MORDEKAI jewelry in two separate shoots for the VOGUE brand. Borochov's make a powerful statement with great impact." ~ Layla Goldstein (Fashion Editor/Stylist of NYC)
"I found it interesting that the MORDEKAI brand was focused on creating work that was considered unisex. As someone who loves expression in any form, it is a unique way of wearing jewelry." John Smith (Fashion Enthusiast/Customer of Los Angeles, California)
Additional Links:
MORDEKAI Official Website: http://www.mordekai.com/
VOGUE Italia ~ Haute Mess: http://www.vogue.it/en/magazine/cover-story/2012/03/over-the-top
VOGUE Japan Editorial: http://models.com/Work/vogue-japan-the-mermaids-holiday
About MORDEKAI:
This line of accessories came about organically when Ken Borochov was working as a stylist in the fashion industry. He often found that on set at photo shoots he could never find the right accessory or prop. This led him to wanting to create his own. He is inspired by what makes people powerful. The work has found it's way to the top of the fashion and music industry, pushing an edgy aesthetic fit for pop stars and high end magazines alike.
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